Learn the fundamentals of using Twitter to promote your profession or business, from setting up a professional account to engaging with other users and increasing your visibility.
Twitter is a very popular social media platform, second only to Facebook. It now has millions of users worldwide, and that number continues to grow. On Twitter, you can update your status as often as you like, as well as share links to videos, articles, and images with your followers and the people you follow. You can also join discussions on currently trending topics or even establish your own trend and invite others to join.
Twitter and other social media networks have also become popular venues for promoting one's career. If you have a business or profession that you want to build up, you can use Twitter as a tool for this purpose. Read on to find out how.
- Sign up for membership. Go to twitter.com and create an account using your real name, business name, or a professional name by which you are known publicly. Use an authentic business email address as well, and avoid fancy names that imply a lack of seriousness and professionalism.
- To find people to follow, go to search.twitter.com and type in keywords related to your career. For example, if you are a doctor, search for terms like “medical care,” “health care,” “health benefits,” and so on. After entering the words, a list of tweets from people discussing trending topics in health and medicine will appear. Review the tweets and choose which users to follow. Once you follow them, their updates will appear on your home page.
- Interact with the users you follow. Each time you log on to Twitter, pick out interesting tweets and reply to them or retweet them. This will help you catch their attention, and they will eventually follow you back.
- Tweet at least three times a day—this is the general rule to keep your Twitter account active. However, if you want to maximize Twitter for your career, you might as well tweet more often: as many times as you can throughout the day. This technique increases your visibility among your Twitter connections. It is a way of “saturating the market” by providing a steady stream of feeds to draw attention to your posts and build a larger following for your career.
- Be friendly. Upon logging in, greet the people on your home page by mentioning their usernames. For example: “@healthorg, good morning! How are you doing today, @pharmabest?” When these users see that you mentioned them, they are more likely to reply and engage with your tweets moving forward.
- Keep your tweets short. Do not use up all of the allowed 140 characters; leave room for others to reply. Ideally, keep your tweets to 100 or a maximum of 120 characters.
- Search for hashtags by visiting hashtags.org. By including hashtags in your tweets (for example, #nursingjobs), your posts will be easily discovered by people searching for those specific topics on Twitter.
Promoting your career on Twitter is an effective way to build a public profile. Many Twitter users have successfully advanced their careers simply by tweeting. Remember, however, that the best way to build a sustainable career is by establishing a solid reputation both online and offline.
Using Twitter for Your Career: The Basics
Learn the fundamentals of using Twitter to promote your profession or business, from setting up a professional account to engaging with other users and increasing your visibility.
Twitter is a very popular social media platform, second only to Facebook. It now has millions of users worldwide, and that number continues to grow. On Twitter, you can update your status as often as you like, as well as share links to videos, articles, and images with your followers and the people you follow. You can also join discussions on currently trending topics or even establish your own trend and invite others to join.
Twitter and other social media networks have also become popular venues for promoting one's career. If you have a business or profession that you want to build up, you can use Twitter as a tool for this purpose. Read on to find out how.
- Sign up for membership. Go to twitter.com and create an account using your real name, business name, or a professional name by which you are known publicly. Use an authentic business email address as well, and avoid fancy names that imply a lack of seriousness and professionalism.
- To find people to follow, go to search.twitter.com and type in keywords related to your career. For example, if you are a doctor, search for terms like “medical care,” “health care,” “health benefits,” and so on. After entering the words, a list of tweets from people discussing trending topics in health and medicine will appear. Review the tweets and choose which users to follow. Once you follow them, their updates will appear on your home page.
- Interact with the users you follow. Each time you log on to Twitter, pick out interesting tweets and reply to them or retweet them. This will help you catch their attention, and they will eventually follow you back.
- Tweet at least three times a day—this is the general rule to keep your Twitter account active. However, if you want to maximize Twitter for your career, you might as well tweet more often: as many times as you can throughout the day. This technique increases your visibility among your Twitter connections. It is a way of “saturating the market” by providing a steady stream of feeds to draw attention to your posts and build a larger following for your career.
- Be friendly. Upon logging in, greet the people on your home page by mentioning their usernames. For example: “@healthorg, good morning! How are you doing today, @pharmabest?” When these users see that you mentioned them, they are more likely to reply and engage with your tweets moving forward.
- Keep your tweets short. Do not use up all of the allowed 140 characters; leave room for others to reply. Ideally, keep your tweets to 100 or a maximum of 120 characters.
- Search for hashtags by visiting hashtags.org. By including hashtags in your tweets (for example, #nursingjobs), your posts will be easily discovered by people searching for those specific topics on Twitter.
Promoting your career on Twitter is an effective way to build a public profile. Many Twitter users have successfully advanced their careers simply by tweeting. Remember, however, that the best way to build a sustainable career is by establishing a solid reputation both online and offline.
Using Twitter for Your Career: The Basics
By Howtodotips
Learn the fundamentals of using Twitter to promote your profession or business, from setting up a professional account to engaging with other users and increasing your visibility.