Use the Church Newsletter as a Marketing Tool

15/10/2018

2095

Use the Church Newsletter as a Marketing Tool

Most churches have a church newsletter, which is printed regularly and made available in a stack so people can easily take a copy whenever they enter the church. Sometimes, however, the church newsletter is ignored, and much of the paper ends up wasted, scattered on the floor or blowing away in the wind. The reasons for this vary: some people may not be sure whether they are allowed to take a copy, while others may simply find the content uninteresting. For a church newsletter to be more effective and useful, consider viewing it as a marketing tool rather than just a newsletter. Here are ways to do that and thereby increase readership, which may lead more churchgoers to take part in the upcoming events listed.

Go beyond the church. Sometimes people are not very interested in simply taking a copy of something stacked in one corner. Although a sign saying "Please take one" might encourage more people to take a copy, some will still refrain, thinking it may be intended for a particular group or for some other purpose.
If you live in a small, friendly community and are part of the religious group that produces the newsletters, consider taking the time to distribute copies personally. You can visit your neighbors and hand them a copy of the newsletter. This can also show how active the community group is and encourage others to take part in the future.
If you are not sure who in your neighborhood attends your church, it may be better to compile a list of the names and addresses of those who do. Ask your church for assistance in starting a mailing list. If funds permit, consider mailing the newsletter to them. This could be a pleasant surprise for them when they get home from a long day at work.
Make it part of your activities. Do you take part in outreach programs as part of your group's activities? Why not distribute copies of your newsletter when your group visits hospitals, nursing homes, and prisons? Encourage fellow members to carry copies of the newsletter to give out when they visit retirement homes or handle charity events.
You can make the newsletter more personal and meaningful by adding personal touches. Consider including an area that greets newcomers to the neighborhood, or even an uplifting column for those working overseas or serving in the military. Send an extra copy to families you know have a family member abroad, and suggest that they send the extra copy to their loved one. If you are tech-savvy, consider creating a PDF version of the newsletter and emailing it to your group members. This may be more convenient and cost-effective, and it shows that your church is not afraid to use a more modern approach to outreach.
Don't forget! Not everyone will want a copy. Whether it is physical or an Internet attachment, it is normal for some people not to want a copy of the newsletter. Do not take offense if this happens. Do not even try to convince them otherwise. Simply thank them for taking the time to let you know, and make a note not to give them a copy in the future.

Use the Church Newsletter as a Marketing Tool

Use the Church Newsletter as a Marketing Tool : Multi-thousand tips to make your life easier.

Go beyond the church. Sometimes people are not very interested in simply taking a copy of something stacked in one corner. Although a sign saying "Please take one" might encourage more people to take a copy, some will still refrain, thinking it may be intended for a particular group or for some other purpose.
If you live in a small, friendly community and are part of the religious group that produces the newsletters, consider taking the time to distribute copies personally. You can visit your neighbors and hand them a copy of the newsletter. This can also show how active the community group is and encourage others to take part in the future.
If you are not sure who in your neighborhood attends your church, it may be better to compile a list of the names and addresses of those who do. Ask your church for assistance in starting a mailing list. If funds permit, consider mailing the newsletter to them. This could be a pleasant surprise for them when they get home from a long day at work.
Make it part of your activities. Do you take part in outreach programs as part of your group's activities? Why not distribute copies of your newsletter when your group visits hospitals, nursing homes, and prisons? Encourage fellow members to carry copies of the newsletter to give out when they visit retirement homes or handle charity events.
You can make the newsletter more personal and meaningful by adding personal touches. Consider including an area that greets newcomers to the neighborhood, or even an uplifting column for those working overseas or serving in the military. Send an extra copy to families you know have a family member abroad, and suggest that they send the extra copy to their loved one. If you are tech-savvy, consider creating a PDF version of the newsletter and emailing it to your group members. This may be more convenient and cost-effective, and it shows that your church is not afraid to use a more modern approach to outreach.
Don't forget! Not everyone will want a copy. Whether it is physical or an Internet attachment, it is normal for some people not to want a copy of the newsletter. Do not take offense if this happens. Do not even try to convince them otherwise. Simply thank them for taking the time to let you know, and make a note not to give them a copy in the future.