Sell Handmade Jewelry to Retail Stores

Sell Handmade Jewelry to Retail Stores

Sell Handmade Jewelry to Retail Stores : Multi-thousand tips to make your life easier.

If you love making handmade jewelry yourself, then you have a wonderful business opportunity to sell your crafts to the public. If you know what to do, you can sell your items through various retailers. It takes some legwork to get it done, but if you have good-quality pieces that appeal to a specific aesthetic, then you can make some money selling your creations.
Here’s how to sell handmade jewelry to retail stores.

• Have a ready selection to present. Before you decide to sell your jewelry to a store, you must have a variety of sample pieces to present. Try to make different types of jewelry. Decide whether you want to focus on bracelets, necklaces, earrings, or rings. Decide whether you want to work with specific stones or crystals. You may want to create a collection inspired by a particular theme.
• Visit the store where you want to sell your wares. Go to different stores that might carry the jewelry you have made. It’s a good idea to wear some of the pieces you are considering offering for sale. Get a feel for the store’s customers so you can see whether the people who shop there are the ones most likely to buy your work. Make sure the store’s style is consistent with the style of your pieces.
• Find out who the owner or manager of the store is. Ask a sales assistant who the owner or manager is. Get a business card so you can call to make an appointment for a presentation. If the manager is available, build some rapport with her so you can bring up the subject of consigning your items or having the store place an order.
• Make an appointment to give your presentation. When you go to the store, be prepared. Have a price list and descriptions of the pieces. You can bring the actual pieces you want to sell. You may also decide to make a catalog of the type of work you do.
• Be ready to leave some sample pieces to get a feel for the demand. Offer to leave a few pieces on consignment. This will let the store gauge customer feedback on your jewelry. Be sure the items have proper inventories and are signed for so there is no confusion.
• Price your products competitively. It’s important not to overprice your pieces. Don’t undervalue your work either. Take into consideration the materials and the amount of effort and creativity that went into making the pieces. If you price your items high, be sure that the quality and uniqueness of the pieces are properly reflected.

The great thing about selling your handmade jewelry to retail stores is that you save yourself the overhead of having to open your own store. Also, a retailer gives you access to its client base without having to go through various marketing procedures. Make a variety of designs and try to keep an ear out for your market’s preferences so you can custom-make the pieces depending on the trends.