A practical guide to designing effective, eye-catching magnetic business signs for company vehicles to help promote your brand and attract new customers.
As an entrepreneur or salesperson, you need a variety of marketing and promotional materials to advertise your business. The key is to create a sign that catches your customers' eyes. One of the most useful promotional items you can use is a magnetic business sign. These signs are placed on the side of a car or company vehicle to let people know your business exists. Real estate agents, repair service businesses, and landscapers can all benefit from placing magnetic business signs on their company vehicles.
Here’s how to design a magnetic business sign:
- Determine where the sign will be placed. Most magnetic business signs are placed on company cars. The ideal location is on the driver and passenger side doors, as this is where they are most visible to other drivers and pedestrians. You need to keep the door’s dimensions in mind when making the sign; the side of a van door will be larger than that of a standard passenger vehicle. Also, the color of the vehicle will affect the sign's visibility. Once you know where you will place the sign, you can determine its proper dimensions.
- Prepare the information the sign will contain. The most important information to include is your company or business name, logo, and contact number. Some signs also feature the name of a specific contact person, such as a real estate agent. Decide whether you want to include your company slogan, as this makes it easier for customers to remember your business and often describes the type of service you provide. Remember that the goal of the sign is to generate interest, so don’t give all your information away. For example, avoid listing the prices of your goods or your inventory. It is better to provide a general description of what you do and save the hard sell for when the customer calls. Always remember to proofread your final phrasing!
- Choose eye-catching colors. Select a font color that is easy to read and gentle on the eyes. Avoid using fuchsia or other overly glaring colors that might cause readers to look away. The sign needs to be attractive. Red and yellow are popular choices, but the selection will ultimately depend on your company logo's color scheme. Keep in mind that some printers charge per color, so keep the number of colors to a minimum—usually no more than four.
- Decide if you will include a photograph. If you are closely identified with the business, it is a good idea to include your photo if space permits. Salespeople can also benefit from featuring an eye-catching photograph alongside their name and contact number.
- Use Adobe Illustrator to lay out the design. You will need high-resolution JPG files of your pictures so that the layout artist can easily import the images and files you want to use. When creating the layout, check that it is visually balanced. If it is too text-heavy, readers may get bored and look away. Save the file and check with your printer to find out which format they prefer. If you are unsure how to do this, let your printer handle it or use the services of a professional magnetic sign maker.
Be sure to proofread your sign before giving the final go-ahead. Once you receive it, install it properly on the side of your vehicle. It is now ready to do its magic!
How to Design Magnetic Business Signs
A practical guide to designing effective, eye-catching magnetic business signs for company vehicles to help promote your brand and attract new customers.
As an entrepreneur or salesperson, you need a variety of marketing and promotional materials to advertise your business. The key is to create a sign that catches your customers' eyes. One of the most useful promotional items you can use is a magnetic business sign. These signs are placed on the side of a car or company vehicle to let people know your business exists. Real estate agents, repair service businesses, and landscapers can all benefit from placing magnetic business signs on their company vehicles.
Here’s how to design a magnetic business sign:
- Determine where the sign will be placed. Most magnetic business signs are placed on company cars. The ideal location is on the driver and passenger side doors, as this is where they are most visible to other drivers and pedestrians. You need to keep the door’s dimensions in mind when making the sign; the side of a van door will be larger than that of a standard passenger vehicle. Also, the color of the vehicle will affect the sign's visibility. Once you know where you will place the sign, you can determine its proper dimensions.
- Prepare the information the sign will contain. The most important information to include is your company or business name, logo, and contact number. Some signs also feature the name of a specific contact person, such as a real estate agent. Decide whether you want to include your company slogan, as this makes it easier for customers to remember your business and often describes the type of service you provide. Remember that the goal of the sign is to generate interest, so don’t give all your information away. For example, avoid listing the prices of your goods or your inventory. It is better to provide a general description of what you do and save the hard sell for when the customer calls. Always remember to proofread your final phrasing!
- Choose eye-catching colors. Select a font color that is easy to read and gentle on the eyes. Avoid using fuchsia or other overly glaring colors that might cause readers to look away. The sign needs to be attractive. Red and yellow are popular choices, but the selection will ultimately depend on your company logo's color scheme. Keep in mind that some printers charge per color, so keep the number of colors to a minimum—usually no more than four.
- Decide if you will include a photograph. If you are closely identified with the business, it is a good idea to include your photo if space permits. Salespeople can also benefit from featuring an eye-catching photograph alongside their name and contact number.
- Use Adobe Illustrator to lay out the design. You will need high-resolution JPG files of your pictures so that the layout artist can easily import the images and files you want to use. When creating the layout, check that it is visually balanced. If it is too text-heavy, readers may get bored and look away. Save the file and check with your printer to find out which format they prefer. If you are unsure how to do this, let your printer handle it or use the services of a professional magnetic sign maker.
Be sure to proofread your sign before giving the final go-ahead. Once you receive it, install it properly on the side of your vehicle. It is now ready to do its magic!
How to Design Magnetic Business Signs
By Howtodotips
A practical guide to designing effective, eye-catching magnetic business signs for company vehicles to help promote your brand and attract new customers.